Privacy Policy | Current Forward [Skip to main content](#main-content) [What we do](/what-we-do) [Contact](/contact) [About](/about) [Insights](/insights) [Start your project](/contact) Effective Date: April 14, 2022.Here at Current Forward (“we” or “us”), we take the privacy of your information seriously. This Privacy Policy (“Policy”) explains how we collect, use, and disclose personal data of our clients, research subjects, and visitors to our website (https://www.currentfwd.com). ## When and How Do We Collect Data? We collect data about you when you visit our website, participate in our research, sign up for our newsletter, or engage our services.We collect information in the following ways:AutomaticallyAs provided by youAs provided by third parties ## What Types of Data Do We Collect? Contact data: We may collect information including name, address, telephone number, email address.Demographic information: If you participate in our research, we may collect demographic information, such as age or gender.Opinions: If you participate in our research, we may collect information about your opinions and preferences.Browser data: IP address, browser and operating system type and version, geolocation information, device type, referring website, etc.Site activity data: Browsing and search history of our site, page response times, download errors, duration of time spent on pages, pages visited, etc.We use the term “Personal Information” within this privacy policy to refer to data that identifies, relates to, is linked with, or is capable of identifying you. Information that cannot be linked with a particular individual (or household, in the case of California residents) is not considered “Personal Information”. ## How and Why Do We Use Your Data? Improving our website: We use your data to analyze the content and performance of certain aspects of our website. In addition, we use this data to address information security and availability issues for the website.Marketing: When you sign up for our newsletter or other marketing materials, we use your information to facilitate and tailor subsequent marketing.Brand or Opinion Research: We use your data to facilitate qualitative and quantitative research for ourselves and our clients.Client services: When you participate in our research, we use information from these to provide our clients with valuable insights. When consent is provided by research participants, we may share participant data including Personal Information with our clients, assuming our clients agree to keep data confidential, private and secure. Otherwise, all shared data is de-identified. For questions about this policy, contact us at hello@currentfwd.com ### Sign up to get our digest of trends and insights. Email address Submit Need help with an upcoming research decision?[Request a proposal](/contact) Resources[Contact us](/contact)[Insights](/insights)[Choosing a research partner](/how-to-choose-a-consumer-research-partner)[US consumer insights](/consumer-insights-and-qualitative-research)[From data to decisions](/from-data-to-decisions-insights-strategy)HQ in ATX[hello@currentfwd.com](mailto:hello@currentfwd.com) © 2026 Current Forward LLC. All rights reserved.[Privacy Policy](/privacy-policy)[Terms & Conditions](/terms-and-conditions)