Every March, Austin fills with people chasing ideas. SXSW brings founders, creatives, researchers, investors, and artists together in a way few events can. The schedule is packed. Panels run back-to-back. The energy is undeniable. But if you’ve spent enough time here, you learn something important: The most valuable moments rarely happen inside the convention center. They happen in between. Over coffee before the day begins.  During an unplanned walk along the lake.  Or when

At Current Forward, we’ve spent years presenting insights inside organizations — from boardrooms to product teams to PR, brand, and marketing leaders. And we’ve seen one thing consistently: evidence alone doesn’t influence. Teams move when data becomes a story — and that story becomes a clear path forward. Over time, we built a simple, repeatable framework that helps leaders use research to drive alignment, belief, and action. Here’s the quick version: The 4-Step Influence Fr

In October, the founders of Current Forward , alongside a group of incredible Austin leaders, co-chaired the first annual Women in Tech Executive Summit . Held during Austin Tech Week, the summit brought together female executives, founders, board members, and senior leaders for a day of connection, insight, and leadership-focused programming. A highlight of the summit was a fireside chat between Current Forward CEO, Lillian Brown,  and Zoom CMO, Kim Storin.  They dug into fr

We’re hearing it everywhere:  editors and journalists want data. Not opinions. Not product pitches. Not fluffy brand stories. They’re looking for proof — real numbers that reveal how culture and consumer behaviors are changing. Gone are the days of the stand-alone product story. Today’s strongest PR angles connect the dots between what’s happening in people’s lives and how brands are responding. If your pitch doesn’t show a shift in mindset, motivation, or behavior, it’s not

Gen Z’s gut glow-up, golf explosion, and etiquette school for the cubicle set. Fibermaxxing: A glow up for your gut Only about 7 % of...